Digital Signage for Retail:
From Window to Shelf — Content That Sells
We supply LED posters, 24/7 screens, shelf displays and transparent LED window displays — with central CMS for fast campaigns, local content variants and scaling across your entire branch network. No printing, no logistics, no delays.
Why Retail Needs Digital Signage
Customers decide fast. The average decision time at a shelf is less than 5 seconds. Printed posters can't keep up with changing prices, new arrivals and campaigns.
Digital content attracts 4× more attention than a static poster. Motion content in the window stops passers-by before they enter the store.
And for branch networks: central management from one place means the marketing team can push a campaign to 50 stores in minutes — not days.
Without Digital Signage
- Print + delivery + poster installation
- Campaign takes days or weeks
- Outdated content in some stores
- Different prices across branches
With Digital Signage
- Push content to the whole network in minutes
- Campaign live the same day as the decision
- All stores updated simultaneously
- Local variants for each branch
Digital Signage in Every Zone of Your Store
Window Display
Transparent LED on glass or LED poster with a hero campaign. Engages customers while they're still outside.
Entrance and Promotional Zone
LED poster or totem at the entrance. News, promotions, seasonal campaigns — first contact after entering.
Shelves and Aisles
Shelf displays for dynamic pricing, discounts and education right at the point of customer decision.
Checkouts
Cross-selling, brand messaging, wayfinding or loyalty programme. The customer is waiting — make the most of that time.
One System for the Entire Network
Central Campaigns
Marketing sets up a campaign once and pushes it to all branches — or to selected ones by region, store format or season.
Local Variants
Each branch can have its own content alongside the central campaign. Different promotion in Prague, different in Brno — from one system.
Monitoring and Control
See the status of every display in the network: online, what's playing, when it last updated. Outages are flagged automatically.
How Much Does Digital Signage for a Store Cost?
Pilot installation for one store
Two acquisition models:
- Outright purchase (CAPEX) — you own the hardware, one-time investment. Suitable for stable deployments or stores with an in-house IT team.
- FlexiSign Business (OPEX) — hardware, CMS, installation and service for a monthly subscription. No large upfront investment, ideal for pilot projects or networks wanting a managed service.
Frequently Asked Questions about Digital Signage in Retail
Can digital signage be deployed in one store and across a whole network?
Yes. The same system scales from one location to hundreds of branches. The CMS allows central campaigns for the entire network as well as local content variants for each individual store. A pilot is the ideal starting point — then roll out progressively.
What is a shelf display and when does it make sense?
A shelf display is a narrow screen mounted on the shelf edge or above the shelf. It shows prices, discounts, product education and advertising right at the point of customer decision. It pays off wherever prices change frequently or where you want to influence the customer directly at the product — electronics, pharmacies, supermarkets.
How quickly can content or prices be changed?
Instantly. Content is updated in the CMS in minutes and published to the entire network or selected locations. No printing, no physical replacement, no logistics. Campaigns can be prepared in advance and scheduled to launch at a precise time.
Do you offer a solution without a large upfront investment?
Yes. Under FlexiSign Business we supply hardware, CMS and service for a monthly subscription — no large upfront investment. Suitable for a pilot project and for networks that want a managed service without operational worries.
We'll Design a Solution for Your Store or Network
Tell us about your store, what you want to display and the size of your network. We'll design the solution and provide a price. Free consultation.